12th December 1956, Wednesday

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Graeme
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12th December 1956, Wednesday

Post by Graeme » Tue Dec 01, 2015 10:28 am

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ColinB
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Re: 12th December 1956, Wednesday

Post by ColinB » Thu Aug 05, 2021 3:11 pm

Elvis posed for the Hungerford Furniture Co:
12th December 1956 - Hungerford Furniture (2).JPG
12th December 1956 - Hungerford Furniture [2].JPG
12th December 1956 - Hungerford Furniture [3].JPG
12th December 1956 - Hungerford Furniture.JPG
"Ever seen mortise & tenon joints that good, boy ?" "Can't say I have, sir !"
12th December 1956 - Hungerford furniture shoot.jpg
12th December 1956 - Hungerford ad.jpg
12th December 1956 - Hungerford Pic.jpg
12th December 1956 - Hungerford [6].jpg
12th December 1956 - Hungerford [8].jpg
Execs: "This is top drawer !"
Elvis: "I can see that !"
12th December 1956 - Hungerford [9a].jpg
12th December 1956 - Hungerford [9c].jpg
"A Pat Boone record ?"
12th December 1956 - Hungerford [9d].jpg
12th December 1956 - Hungerford [9e].jpg
12th December 1956 - Hungerford [9f].jpg
12th December 1956 - Hungerford [9g].jpg
12th December 1956 - Hungerford Furniture [2] (2).JPG
Last edited by ColinB on Mon Aug 09, 2021 9:30 am, edited 2 times in total.
"I don't sound like nobody !" - Elvis 1953

Alan
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Re: 12th December 1956, Wednesday

Post by Alan » Fri Aug 06, 2021 11:02 am

Great collection, the one where he's looking at the single, "They've given me a Pat Boone record???"
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ColinB
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Re: 12th December 1956, Wednesday

Post by ColinB » Mon Aug 09, 2021 9:29 am

Ha ha ha !

I've added a 'Pat Boone' caption !
"I don't sound like nobody !" - Elvis 1953

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Re: 12th December 1956, Wednesday

Post by Private Presley » Sun Dec 12, 2021 10:41 pm

December 12, 1956

By this time in 1956, there seems no end to Elvis’ meteoric rise in popularity. His first movie - Love Me Tender - was a box office success, his second album has recently made Number 1 on the Album Chart and the title song from the movie also hit number 1 the month before.

Next to that, the Elvis Presley Enterprises merchandise-train had proven to be an extremely successful formula for marketing Elvis Presley as a brandname. Elvis was all over the place, and where ever he or his image went, big bucks were being made. So it made perfect sense that Memphis baed Hungerford Furniture Company had chosen Elvis to be the image of their huge upcoming marketing campaign.

Even though Elvis was hired to do an official Photoshoot for Hungerford on December 12, the campaign never fully emerged. Hungerford jumped on the very successful bandwagon of their hometown’s most famous son in order to cash in on his enormous popularity. But the powers that be at Hungerford eventually decided that the Elvis’ fans would rather spend the little pocket money they had on EPE merchandise and RCA records, and not on expensive mahogany furniture. And the mahogany buying public (aka “adult America”) would probably even boycott their products once this wild kid from Tupelo became associated with them. So the campaign featuring Elvis was pulled from the shelf inspite of having completed the Photoshoot for marketing purposes.

A newspaper article directed at Wholesalers dealing with the latest in home furnishing design issued four weeks after the Photoshoot mentions “a bedroom group of sculptured walnut furniture is endorsed by Elvis Presley.” This gives the impression that Hungerford put their Elvis marketing strategies into action for at least a short while. Photos from the photoshoot are kept in a vault at Graceland.

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Re: 12th December 1956, Wednesday

Post by Private Presley » Mon Dec 13, 2021 12:57 am

1956 Dec 12 Hungerford_03.jpg
1956 Dec 12 Hungerford_02.jpg
1956 Dec 12 Hungerford_01.jpg
Photos taken from Bob Pakes' website

http://www.elvisechoesofthepast.com/elv ... r-12-1956/

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